Facebook: The 4-Step Page Formula for Realtors

When it comes to real estate lead generation, look no further than Facebook.

With over 900 million users and counting, Facebook is incredibly powerful.  But if you don't set up your Realtor Facebook page and marketing funnel correctly, you might just miss out on the #1 social media tool ever created.

Before you start developing your real estate Facebook page, layout a plan.  And while you formulate your Facebook plan for real estate lead generation, don't forget why you're building your page in the first place — to get real estate leads.  

So what is a "lead"?  It's an email address and/or phone number, right? So your plan had better involve ways to capture email addresses and telephone numbers.  In other words, if you don't have forms in your Facebook page, you don't have a good strategy.

The other fundamentals regarding a good Facebook page plan are as follows:

  1. Strategic use of your page name — your page name IS your marketing message so choose wisely
  2. You must have custom landing apps/tabs so you can insert a custom offer and your lead capture forms
  3. Use Fan Gate technology (e.g., Woobox.com) on your custom landing apps/tabs so visitors MUST like your page to view your special offer

There are really a lot more consideration for your Facebook real estate lead generation system so we've developed a free video to help you get started the right way, the first time.  Let us know what you think!

Free Video: The 4-Step Facebook Formula for Real Estate Lead Generation