1 Easy Tweak for More Leads INSIDE Facebook

button leadtab special560 1 Easy Tweak for More Leads INSIDE Facebook


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Adjusted Video Transcript follows:

In this video, we’re going to talk about how to get more out of your Navigation Bar on your Facebook Page.

And by Navigation Bar, I mean the area of your Facebook Page that displays your tab links from left to right under your cover photo. NOTE: While all tab links are visible on Laptops and Desktops, the Facebook mobile app only displays the standard tab links (e.g., About, Photos, etc.)

Each of the links on your Navigation Bar represents a tab or a web page inside your Facebook Business Page.

And, I’m going to show you how to rearrange these links and tabs to get more leads out of your Real Estate Facebook page.

So let’s take a look at a real estate Facebook page.

The page has several lead capture page tabs listed under the more section of the navigation bar. And there are two really good ones for lead capture. There’s a “What’s Your Home Worth” lead capture page for home sellers and a Foreclosure Hot List page for home buyers.

Now, you don’t want the lead capture pages buried under the “more” tab of your Navigation Bar. Instead, you want those important lead capture tabs front and center. And the great news is that you can shift the positioning of all of these tabs to make your most important tabs more visible to more people.

Want to know the specific steps on how to rearrange your Facebook Page tabs for more visibility and more leads?

Watch the video above to see exactly how to do it, step-by-step.

Can You Double Your Seller Leads With Just 3 Clicks?

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Or, See Our Full List of Lead Capture Pages Here.

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Find the Video Training Transcript Below…

In today’s video, I’m going to show you how to double your seller leads just 3 clicks. So let’s get started.

Where will you be using this technique?

You’ll be using it on Facebook, and if you’re not using Facebook , you really need to be. Facebook is now the most powerful way to get home seller leads online because it has every local consumer in your neighborhood. And Facebook users are on Facebook more than any other place online.

And with some of the changes in Craigslist, Craigslist is just not the advertising platform it used to be. You see, Craigslist has now banned your ability to post clickable links to your website and they’ve added a lot of other restrictions.

So Facebook is so now that the primary place to get seller leads online for your real estate business.

And what we’re looking at here is the Facebook advertising platform. It’s the first page when you get into the advertising system, and all you need to use this system is a Facebook business page (also known as a “fan page”).

So the seller leads technique shown in this video is something every Realtor could be doing. And the three clicks technique I’m going to show you applies to the “click to website” advertising method and “page post engagement” method.

For this demonstration, I will start with the “clicks the website” option. In this example, we just want to advertise a real estate web page. Maybe we advertise a “what’s your home worth” web page that we have on our website to get seller leads.

The first step is get a web page link — copy it, then paste it into this box. This is the URL we want to promote or advertise. Next, click this blue box below the link we pasted. The Facebook system will automatically pull in some details about the web page we’re advertising.

Create Your Facebook Ad

It’s time to scroll down a little to the next section where we will create our Ad.

For this step you want to have an advertising image if you’re not good with graphic design later this video show you how to get a custom advertising graphic done for you it’s fully compliant with the Facebook advertising platform.

Click “upload image”, and I will grab a graphic from my computer that I want to use as my advertisement. Once I’ve done that, I scroll down to create my Ad.

Now we choose the Facebook page that we want to advertise with in this section. Then we put in a short headline and a little more text for the body of our Ad.

Be sure to write something short and sweet like “get your home value free by email” when going for seller leads. Then select a call to action button like “Learn More”.

Choose Your Target Audience

Let’s move on to the “target audience” section.

This is where the three clicks method comes into play.

Facebook is just incredible because of the amount of targeting of your audience you can do.

The first thing you want to do is identify the local city that you want your seller leads from.

Then, we absolutely want to filter out teenagers in early twenties since this is a home seller leads advertisement we’re running.

So let’s just target people that are age 28 or over.

Now let me show you the three clicks to double your seller lead results… this is all very new in Facebook. You see, Facebook starting is becoming more and more powerful everyday here are the 3 clicks.

And remember, you want do this for every single seller advertisement or promotion you’re running to get more seller leads.

Click one, click two, and click three.

So what did we just do there?

We targeted just people who are classified as homeowners. So if you’re running a seller advertisement or seller leads promotion you certainly don’t want to be running it to renters.

You just want to run your ad to people who are currently homeowners — make sense right?

And with these 3 clicks, you are going to filter out a massive number of people who would otherwise never respond to your seller ad. And because of that, your ad is simply going to be much much more effective.

So you now know how to target all local homeowners in your city using Facebook ads. Now you just need a good seller lead capture promotion to advertise to them.

Click Here To Order Our #1 Performing Seller Lead Capture Page For Your Facebook Page

Get More Facebook Leads Daily

planet marketing 300 Get More Facebook Leads Daily

Is a Facebook Promoted Post the Most Powerful?

Want to get more real estate leads from Facebook?

While there are several techniques that work, the Facebook Promoted Post could be the most powerful marketing technique for Realtors today.

When you combine Promoted Posts with a great video landing page for one of your real estate promotions PLUS a lead capture contact form, getting leads on a daily basis is very possible.

Watch the video below to see how 1 of our clients is getting numerous real estate leads everyday using this technique.

In this video example, our client got 5 leads in just 3 days PLUS 19 new Likes/followers for under $25 total.

What one Realtor is doing to get Facebook leads everyday!

 


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 Get More Facebook Leads Daily

#1 Real Estate Internet Marketing Platform?

When it comes to real estate internet marketing for the residential market, there are a lot of ways you can go. Whether it's Facebook, Twitter, LinkedIn, Craigslist, WordPress/blog, Pinterest — good gosh, it can make your head spin!

Wouldn't it be nice if someone could make it easy and tell you where to focus your efforts?

Of course. But I'm here to tell you that you already know the answer, and I'm going to steer you to it by simplifying the question with a "back-to-basics" approach.

So then the basic, fundamental question about real estate internet marketing or any marketing for that matter is:

What makes any advertising/marketing platform effective?  

Three things — it must contain your target market (TM), it must allow you to group together your target market, and it must include the most people possible from your target market.

In other words, it must contain a lot of people you wish to do business with.  Make sense?

Well let's see which real estate internet marketing platforms do this best (4 stars = best):

Platform Contains Targ. Mkt Groups Targ. Mkt Lots of Targ. Mkt Comments
Facebook **** ** **** B2C platform with 80%+ of all local market
LinkedIn ** * ** LI is mostly a B2B platform, not B2C
Twitter *** * *** Hard to target groups
Craigslist *** **** *** Highly targeted group (real estate for sale)
Website/Blog * * * No internal traffic, must drive traffic to it

 

 

 

 

 

 

 

When it comes to residential real estate internet marketing, the winning platforms are clear: Craigslist and Facebook.

Craigslist might just offer the single most concentrated group of local buyers and sellers in one place.  So if you aren't using Craigslist to generate new real estate leads you're missing out.

On the other hand, Facebook represents the platform with the MOST PEOPLE from your target market, and it represents the platform where they spend the MOST TIME.  And while targeting home buyers and home sellers in Facebook is not as easy as with Craigslist, you would be wise to devote some time to learning how.

To learn how to get more traffic and leads from your real estate internet marketing by combining the power of both Craigslist and Facebook, watch the free videos here.

Facebook: The 4-Step Page Formula for Realtors

When it comes to real estate lead generation, look no further than Facebook.

With over 900 million users and counting, Facebook is incredibly powerful.  But if you don't set up your Realtor Facebook page and marketing funnel correctly, you might just miss out on the #1 social media tool ever created.

Before you start developing your real estate Facebook page, layout a plan.  And while you formulate your Facebook plan for real estate lead generation, don't forget why you're building your page in the first place — to get real estate leads.  

So what is a "lead"?  It's an email address and/or phone number, right? So your plan had better involve ways to capture email addresses and telephone numbers.  In other words, if you don't have forms in your Facebook page, you don't have a good strategy.

The other fundamentals regarding a good Facebook page plan are as follows:

  1. Strategic use of your page name — your page name IS your marketing message so choose wisely
  2. You must have custom landing apps/tabs so you can insert a custom offer and your lead capture forms
  3. Use Fan Gate technology (e.g., Woobox.com) on your custom landing apps/tabs so visitors MUST like your page to view your special offer

There are really a lot more consideration for your Facebook real estate lead generation system so we've developed a free video to help you get started the right way, the first time.  Let us know what you think!

Free Video: The 4-Step Facebook Formula for Real Estate Lead Generation